We're very excited here. We think we're finally moving in the right direction, and there's a lot of enthusia... snoreeeeeeee.
Huh? What? Don't hit me, mom!
Sorry... dozed off a second.
TONS of enthusiasm. I joke, but it's true. We have new photos being shot of all of our products on Tuesday. We have press releases going out, introducing us as one of THE premier soap designers in the country. Promotions, magazine articles. We're hoping that things are going to start steamrolling.
Now. Have you ever seen a steamroller?
Ah ha!
These things are slow as hell!
And that's exactly what we want. We can pretty much take care of any order that comes down the pipe, unless it's 100,000 bars of soap that look like Mohammed Ali. And pink.
Yes, that's happened.
We want things nice and paced. We want to grow uniformly and slowly. Growing too fast accrues too much outlay in capital, hiring new people, a new, larger space. Of course, growing too fast is something everyone should have to deal with, heh. And we could, of course, handle it.
But 3 people running a wholesale operation with over 750 customers, and a retail store... we're stretched pretty thin.
So. Steamroller. Good analogy, though I feel I'm mixing metaphors, but it's my blog, so nah nah.
I'll post some of the photo highlights for you once they're done. Should be great.
Keep your fingers crossed for us! It's funny, but I remember so many different lessons from business people. One that sticks clear into my head is 'things are slow? expand. things will pick up again, and you should get ahead of the game while you can.'
This lesson, mind you, only works for Walmart. But, we can compete with those guys.
2 comments:
I really liked this post. I love the clever use of language.
Good luck with your PR campaigns. It seems like everything is on the right track and you are moving ahead at a snail's pace - which is what you're prepared for, right?
Well, I wouldn't say 'snail's pace' because, well, we'll DIE before anything happens, but a nice slow, steady pace, where salaries, bills and product can be purchased without stressing out.
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